Meet MamaZen

The #1 Mindful Parenting App

Challenge

MetaCTO was approached by the founders of MamaZen, who had established early traction through a series of YouTube recordings focused on mindful parenting. However, they lacked the technical capability to scale and monetize their offerings in a mobile-first world. The challenge was to transform their early successes into a scalable, marketable mobile app that could deliver hypnotherapy and mindfulness sessions globally.

Concept

The concept involved creating a robust, full-featured mobile platform that could stand alongside industry giants like Calm and Headspace. The solution was not just about building an app but creating a holistic service that includes app development, strategic market positioning, and continuous support to ensure the platform’s scalability and success.

Solution

MetaCTO’s solution was comprehensive, involving:

• Mobile-First Development: Ensuring the app was optimized for a superior user experience on smartphones.
• Scalable Architecture: Using cloud solutions for seamless scaling streaming video as the user base expanded.
• Launch Strategy: Aligning the product launch with a new website & marketing strategies to maximize visibility among the target audience.
• User Engagement and Analytics: Incorporating advanced analytics to continuously improve in user engagement and retention.

Results

MamaZen quickly ascended to become the #1 app for mindful parenting, praised for its effectiveness in helping parents manage stress and improve their parenting skills. The project’s success is highlighted by:

• Award Recognition: Winning the 2023 Ringling Innovation Award and the 2022 Mom’s Choice Award.
• User Ratings: Consistently high ratings with over 945 reviews averaging 4.6 out of 5 on the App Store.
• Revenue Growth: Generating high 6-figures per year in annual subscription revenue.
• Customer Satisfaction: High praise from users for the app’s impact on their parenting and overall mental health.

MamaZen is life-changing… it’s so much more than meditation - the hypnotherapy aspect helps me reach a meditative state almost instantly. — User: vogueee0718

Because of this app, I feel I have people on my side who understand how motherhood isn’t easy. — User: hjama01